We give him room so he can show off for the Japanese camera crew. He's back at the Mazda booth playing his game at a PS2 kiosk. 'Notice how the brake discs heat up and glow,' Yamauchi says, fresh from his wanderings of the show floor. Despite all these effects, and despite the game's vertical resolution being twice that of any PS2 title so far, GT3 runs at a flawlessly smooth framerate. ('It's hard to tell if you're watching a real TV broadcast or not sometimes.' Yamauchi says.) And you haven't witnessed the newly included weather effects, which add reflective puddles and blowing mist-not to mention an element of slippery-when-wet danger-to the game. During replays, the camera keeps your car in sharp focus, while objects and autos in the distance blur slightly. You haven't seen the focus effects in action. And you've no doubt seen the stunning detail of the car models-so detailed, in fact, that you can see engine parts beneath hood mesh.īut you haven't seen the heat haze that hangs above the track. You probably know all about the real-time lighting, shadows and environmental mapping on the game's cars drive under a bridge and you see it reflected in your glossy paint job. Without a doubt, the 'artistic presentation' of this game blows the doors off anything we've seen so far on the PS2. 'We've lost him for hours at a time.' According to Imasaki, Yamauchi is a skilled photographer, especially when it comes to cars-and that skill, he says, comes through in the sleek, artistic presentation of the vehicles in GT3.

producer of GT3 and our translator for the interview. 'He's been doing that all day,' says Taku Imasaki, the U.S. Sure enough, as soon as we're through with our photos and questions, Yamauchi grabs a camera from an associate and disappears into the show-floor throng for 45 minutes. We're standing between him and auto nirvana, and we feel bad about it. It's obvious he can't wait for a break in this interview so he can zip back to the show floor and breathe in as much of the atmosphere as possible. Yamauchi is a legendary car freak, and this show is his playground. But it's not this high-octane atmosphere, the maddeningly repetitive Mazda theme tune, the camera crew here to film Yamauchi for Japanese TV, or the overwhelming din of passing trains overhead that's making our interview so difficult.

Jeep's booth, for instance, features a massive waterfall that spells out slogans and logos in torrents of falling water. Its booths and displays easily out-pizazz E3's. You thought the gaming industry's Electronic Entertainment Expo was big? NAIAS dwarfs it. Manufacturers from all over the world come here to announce their new cars, usually one per hour. This auto show is the biggest of its kind in North America.

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